What’s great about gift hampers? Well for a start they contain themed combinations of goodies, so when you send them off to your recipient they’ll bear all the hallmarks of a gift you have really thought about. Sending wine selected to go with a collection of good cheeses, for example, makes the wine loving recipient of wine and cheese hampers feel that you have really thought about them.

Also you often find that gift hampers have been put together by hand – that is, that the things in them have been hand selected by people who care about what goes into the products you sell. So you not only get lots of complementary goodies, you also get loads of interesting combinations designed by people who care what their customers experience.

The ultimate reason to buy gift hampers is the luxury factor. A gift hamper can contain a whole festive or celebratory meal in one present. So you’re giving more than just the gift of food, or wine, or preserves – you are giving a gift that is, in itself, an occasion. Pre-packed and ready to go, gift hampers can be slung in the back of the car and taken off to the recipient’s favourite romantic spot to be enjoyed at leisure. Or they can be unpacked at home for a right royal feast with no preparation required at all!

At festive times and on special occasions, gift hampers also make a nice centrepiece to the festive board. Your gift becomes part of the festivities, as much a piece of the birthday or the festive few days as the trimmings, the cake and the decorations!

It’s all about making an impact, an impact that says you have thought about your hampers’ recipient – that you know what they like and where to get it!

ABOUT AUTHOR: Olivia Kane is associated with various bakers and confectioners related companies as their freelance and staff writer. She excels in writing articles related to hampers , gift hampers, food hampers, christmas hampers etc.

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Sarah Arrow is the managing editor of Birds on the Blog, in real life she is the communications director of a same day courier service. She is an enthusiastic UK based pro-blogger and co- author of the soon to be published Zero to Blogger

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